Name, Address and Phone (NAP) is an important part of local SEO, and it’s crucial that this information is accurate and consistent everywhere you’re listed online. Not only does this make it easier for your customers to find you, but it’s a significant ranking factor for Google, Bing and other search engines.
According to Google:
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.
Having the correct NAP will help you rank higher in organic search as well as the Local Pack of search results. And it’s not just on your website, you also need NAP consistency on all of your company’s social media pages, business citation sites and anywhere else you’re listed online.
What are Business Citation Sites?
Everyone’s heard of Facebook, Google Business, Instagram and other popular social media sites, but what are business citation sites? There are dozens of properties online that can, and probably do, list your business info — the Chamber of Commerce, BBB, Dexknows, and Superpages, come to mind, as well as Apple Maps, Google Maps and Mapquest. There are numerous directories and you need to be sure your business info is accurate, and up-to-date on each one. This sounds like a daunting task, but it doesn’t need to be.
Review your NAP Quickly & Easily
The local SEO pros at Marketing Type Guys have a nifty tool you can use to easily review your online business citations. Scan your listings on 50+ business citation sites and get a free report with the details. Our business listing checker allows you to manage and take charge of all of your citations and improve your rank in local results. Give it a try…it only takes a few minutes, and it’s FREE.