Our Business Approach and Team Experience
Digital Marketing Built for Contractors and Local Businesses
At Marketing Type Guys, we believe local businesses deserve a marketing partner who understands how customers actually find and choose service providers today.
Since 2009, our team has helped contractors and small businesses improve their visibility online through effective website design, search engine optimization, social media marketing, paid advertising, and reputation management.
But over the years, one thing has become clear: home service contractors benefit the most from the kind of marketing we provide.
HVAC companies, plumbers, electricians, roofers, and other service professionals depend heavily on local search results, online reviews, and mobile traffic. When a homeowner needs help, they typically search Google and call one of the first companies they see. Our job is to make sure your company is the one they find first.
Our Approach: Real Marketing for Real Local Businesses
Many digital agencies try to serve everyone, from national brands to startups to ecommerce companies.
We’ve taken a different path.
Marketing Type Guys focuses on local service businesses and contractors who want to dominate their markets online. Our strategies are built around generating real leads and phone calls, not vanity metrics.
Our services typically include:
• Contractor-focused website design and management
• Local SEO to rank for high-intent searches like “AC repair near me”
• Google Ads and paid search campaigns that generate immediate leads
• Google Business Profile optimization to improve map visibility
• Content marketing and service area pages that capture local traffic
• Reputation management to build trust with homeowners
Every tactic we use is designed to help your business show up where homeowners are searching and convert those searches into service calls.
One Client Per Market — Our Exclusivity Policy
One of the things that sets Marketing Type Guys apart from most agencies is our market exclusivity policy.
PUT SIMPLY: We do not work with competing businesses in the same service category within the same market.
If we partner with an HVAC contractor in your city, we will not take on another HVAC company in that same area. The same goes for plumbers, electricians, roofers, and other home service companies.
Why do we do this?
Because we believe your marketing partner should be fully aligned with your success—not helping your competitors rank above you.
This policy allows us to dedicate our full attention and strategy to growing your company without conflicts of interest.
A Small Agency That Moves Faster
Marketing Type Guys is intentionally built as a small, highly experienced team rather than a large agency with layers of account managers, offshore staff and no accountability.
This allows us to:
• Respond quickly to client needs
• Adapt strategies as search engines evolve
• Maintain close relationships with the businesses we serve
• Deliver highly customized marketing strategies
Many of our clients have worked with us for years, and a large portion of our business comes from referrals. Learn more about why home contractors choose us.
