SEM – Be Found When Customers Are Searching

Search Engine Marketing

We’re glad you’re visiting this page, this stuff is important!

Ranking on page one in the search engines (or maps) is surprisingly not that complicated. You basically have three ways to show up for important keywords in Google, Bing, Yahoo and DuckDuckGo:

#1 Invest in search engine optimization (SEO)

#2 Invest in paid ads (PPC)

#3 Pure luck

Important keywords are of course specific to the business at hand. You probably already know a few of the big ones for your company. Because of the research involved, any investment in SEO or PPC will reveal almost all of the search terms used by your customers.

Search Engine Marketing
Showing up in mobile searches is particularly challenging.
* – you may need to hire an expert, hint, hint.

Check out the live data below of how many people are searching Google right now!

This is the number of people who searched Google while you were busy reading this sentence and watching our silly little counter thingy. (more or less, it’s a big number)
This is the number of people that found your website if it doesn’t show up in search engines. (we’re guessing again, but for sure a small number)
Dave Peterson

Marketing Type Guy #1

Questions about anything you see here? Just call DP!

The Two Facets of Search Engine Marketing