We’re glad you’re visiting this page, this stuff is important!
Ranking on page one in the search engines (or maps) is surprisingly not that complicated. You basically have three ways to show up for important keywords in Google, Bing, Yahoo and DuckDuckGo:
#1 Invest in search engine optimization (SEO)
#2 Invest in paid ads (PPC)
#3 Pure luck
Important keywords are of course specific to the business at hand. You probably already know a few of the big ones for your company. Because of the research involved, any investment in SEO or PPC will reveal almost all of the search terms used by your customers.