SEM – Be Found When Customers Are Searching
We’re glad you’re visiting this page, this stuff is important!
Ranking on page one in the search engines (or maps) is surprisingly not that complicated. You basically have three ways to show up for important keywords in Google, Bing, Yahoo and DuckDuckGo:
#1 Invest in search engine optimization (SEO)
#3 Pure luck
Important keywords are of course specific to the business at hand. You probably already know a few of the big ones for your company. Because of the research involved, any investment in SEO or PPC will reveal almost all of the search terms used by your customers.
Showing up in mobile searches is particularly challenging.
* – you may need to hire an expert, hint, hint.
Check out the live data below of how many people are searching Google right now!
The Two Facets of Search Engine Marketing
SEO will provide a gradual increase in website visitors over time
Search Engine Optimization should be the cornerstone to your search engine marketing efforts. This as an investment in your website and overall marketing strategy, not some optional expense. Done properly, it will have a lasting effect on your website’s ability to attract new customers over the long haul.
PPC will deliver a more immediate effect on website visitors
If you’re like most of our clients you probably have already spent, or are currently spending money on a Google Ads campaign. But without good management and attention to the right details, your advertising budget could get spent rather quickly and you’re left wondering what you’ve gotten for it.