PPC – Cast a Wider Net and Gain Customers
We know you’ve tried it. It’s hard to resist the silver bullet of Google PPC.
But without good management and attention to the right details, we can pretty much guarantee you wasted money. Or maybe you have a nicely running campaign, but are spending too much on management? We can fix that too.
We’ve been a Google Partner as long as most, so we know this suite of paid ad channels well. You can also look to us for assistance with Facebook, Instagram and LinkedIn paid ad platforms.
A very lazy explanation of our process:
-
Get to know your search engine goals
-
Perform good keyword research with your involvement
-
Create numerous effective ads within multiple groups
-
Manage, adjust and communicate often to maximize ROI
It’s a fact, you catch more fish with a net!*
* – It’s also against the law, so we don’t recommend it.
Looking for the silver bullet of marketing?
Google Ads may just be it. Between their three channels of; traditional Adwords, the reinvented Smart Ads (formally Adwords Express) and Local Service Ads, all businesses have the opportunity to be #1 for any search term imaginable!
Of course this is a silver bullet so it doesn’t come cheap. Being #1 in Google for a competitive term may run you hundreds of dollars per day. For this reason, and others we don’t have time to go into here, it is wise to have a professional manage these efforts for you.
Apology to Bing and Yahoo here. We know you exist and also have paid ad channels, but with only 20% market share you’re not the first option.
Tired of giving your money to Google?
Well Facebook is only too happy to take it. They also own Instagram, so it’s like a two-for-one deal! Despite being loyal Googlers, we actually think this paid channel is pretty great. No where else can you advertise to perfectly targeted consumer groups. Say for example you need to find an audience of 35 year old guys with a pool but no lawn who wear a size 10 in flip flops. Bam! Facebook can get you there!
Don’t overlook LinkedIn, Pinterest, Twitter and Yelp here. While smaller in audience size, and without the creepy ad targeting of Facebook, these channels can also lead to more sales for you.
