Search Engine Optimization – Our Favorite!
Search optimization has always been the cornerstone of a strong digital marketing strategy, and it still gets us excited today.
But modern search isn’t just about traditional SEO anymore — it also includes Generative Engine Optimization (GEO), which helps ensure your business appears in the AI-generated answers homeowners see when searching for services online.
Let’s face it: just about anyone can spin up a WordPress website, pay for ads to appear at the top of Google, or post entertaining updates on social media. But (in our humble opinion) it takes real expertise to understand the constantly evolving world of search — especially when it comes to helping contractors rank well in Google while also positioning their businesses so AI tools recognize them as trusted local service providers.
Photo of MTG Team When We Get a New SEO Client *
* – actually a stock photo, we don’t look this good
Not Showing Up When Homeowners Search for Your Services?
If that sounds familiar, chances are your phone isn’t ringing as much as it should be. Today, nearly everyone turns to the internet first when they need a local service. In fact, about 97% of people search online to find local businesses, whether they’re looking for an HVAC company, plumber, electrician, or roofer.
At Marketing Type Guys, helping businesses show up in search is what we do best. From improving your visibility in Google search results and map 3-pack listings to positioning your business so it can appear in AI-powered search answers, we know how to help local companies get found when customers are actively looking for help from you.
Search is Evolving as AI Becomes a Bigger Part.
Tools like ChatGPT, Google’s AI Overviews, and other generative platforms are increasingly answering questions directly rather than simply showing a list of website links. Generative Engine Optimization (GEO) focuses on helping your business appear in these AI-generated answers and recommendations.
While traditional SEO helps your website rank in search results, GEO helps AI systems understand your expertise, authority, and relevance so your business can be referenced when users ask questions like “Who is a plumber near me with a good reviews and open right now?” or “What HVAC company should I call to work on my Mitsubishi minisplit?”