Our Digital Marketing Services

Before You Read On, Know That We Are A Different Kind of Marketing Agency

Marketing Type Guys operates a little differently than most agencies. Rather than working with multiple competing contractors in the same market, we maintain an exclusivity policy.

If we partner with a contractor in a specific service category within a city or region, we do not take on competing companies in that same market. This allows us to focus entirely on helping our clients succeed without conflicts of interest.

Your website is the foundation of your entire online marketing presence. It’s often the first place potential customers go when they’re deciding which company to call. It is their first impression of your business.

We design and manage professional websites that are fast, mobile-friendly, and optimized to convert visitors into leads. Another big differentiator between us and many of our competitors, is that you own your website from day one and have complete access to all features.

Our website services include:

• Custom WordPress website development
• Mobile-optimized design for on the go homeowners
• Lead-focused layouts and service pages
• Website hosting and ongoing maintenance
• Performance optimization and security updates

A well-built website helps establish credibility and ensures potential customers can easily contact your business.

For contractors and service businesses, local search visibility is everything.

When homeowners search for services like “AC repair near me,” “plumber in [city],” or “electrician near me,” Google typically shows a mix of map listings and organic search results. Our SEO strategies are designed to help your business appear in both.

Our SEO services include:

• Keyword research focused on popular local searches
• Optimization of service pages and service area pages
• Technical website optimization
• Content development for improved search visibility
• Ongoing monitoring and strategy adjustments
• AI focused SEO, see GEO info below

Over time, strong SEO helps your business generate consistent traffic and leads without relying entirely on paid advertising.

Your Google Business Profile is one of the most important digital assets your company has.

When homeowners search locally, Google often displays map results and business listings before traditional websites. A well-optimized profile can dramatically increase calls, website visits, and direction requests.

Our GBP services include:

• Profile optimization and category targeting
• Ongoing post creation and updates
• Photo and content management
• Review strategy guidance
• Performance monitoring

Improving your Google Business visibility can significantly increase your presence in local search results.

Search engine optimization takes time, but Google Ads can generate leads immediately.

We create and manage targeted Google Ads campaigns that place your business in front of homeowners actively searching for the services you provide.

Our paid search services include:

• Campaign strategy and setup
• Keyword targeting for high-intent searches
• Ad copywriting and testing
• Budget optimization and bid management
• Conversion tracking and reporting
• Google Local Service Ad advisement

Well-managed advertising campaigns can quickly become one of the most reliable sources of new customers.

While most homeowners find contractors through search engines, social media still plays an important role in building trust and reinforcing your brand in the local community.

Platforms like Facebook and Instagram give contractors an opportunity to showcase completed projects, share helpful homeowner tips, highlight customer reviews, and stay visible to local audiences. When homeowners research a company before calling, an active social presence helps demonstrate credibility and professionalism.

Marketing Type Guys helps contractors maintain a consistent and professional social media presence without adding more work to their busy schedules.

Our social media services may include:

• Content creation tailored to home service contractors
• Posting schedules designed around seasonal demand
• Project highlights and before-and-after posts
• Educational homeowner tips and maintenance advice
• Customer review and testimonial posts
• Google Business posts for additional local visibility
• Performance monitoring and engagement insights

A consistent social media presence helps reinforce your brand, build trust with homeowners, and support your broader digital marketing strategy.

Search is evolving rapidly as AI-powered tools like ChatGPT, Google’s AI search results, and other generative platforms change how people discover businesses online.

Generative Engine Optimization (GEO) focuses on ensuring your business appears within AI-generated answers, summaries, and recommendations that users see when searching for information online.

For contractors and local service companies, this means positioning your business so that AI tools recognize your expertise, authority, and relevance within your local market.

Marketing Type Guys actively monitors emerging search trends and incorporates strategies that help our clients remain visible as AI-driven search continues to expand.

Our Generative Search Optimization services include:

• Structuring website content for AI discoverability
• Improving structured data and schema markup
• Developing authoritative content that AI references
• Aligning SEO strategies with evolving AI search

As generative search becomes more common, these strategies help ensure your business remains visible not only in traditional search results, but also within the next generation of AI-powered search experiences.